I came up writing about music for MTV and NYLON Magazine. Then I went in-house and found that the gap between what a product actually does and how it gets explained to the world is enormous and fixable.

At Figma, Adobe, and Rive, I've closed that gap by turning scattered inputs, such as customer research, product roadmaps, and cross-functional context, into communications infrastructure with a clear editorial point of view, usually as one of the first writers in the room.